Whenever you start off with a fresh venture, one of the initial decisions is to have an online presence of your brand, for which you can get your job done by any one of the Toronto website design company. But is it okay to simply have a website? No! In today’s competitive world, your business can never reach its desired height if you fail to reach potential customers. Another truth is, what consumers seek today, they may not want that tomorrow. That is why, as a local business owner, it is very important to have a business portal that bears an impressive web design along with few other features that will easily boost your sales and ROI. Read further to catch details.
1. URL with Service Area Name:
Uniform Resource Locator, also commonly known
as URL is the location of a particular website, web page or file on the
internet. It plays a vital role while building a website and every website design company adopts it for
the success of the portal. This URL comprises of multiple parts and the way a
web designer or developer uses it, will have a direct influence on the ranking
of your website in search engines. And if you are a local business owner with
an intension to thrive, it is essential that your website bears an URL with
service area name, so that customers looking for services/products similar to
what you offer, will easily trace your brand while browsing the internet.
2. Maps/Direction:
Google maps are no longer meant only for
people looking for directions. At present it is an amazing tool for local
business to establish their brand and as well for potential customers to know
that you are there to serve them with the services and products that they are
looking for at that particular area. This is why it is imperative that the Toronto website design company includes
Google maps & direction features in your portal.
3. Local Address:
Create a Google My Business account,
associating your portal. This will help you to not only rank higher in Google
maps but as well to gain maximum visibility in Google local searches. Mention
your business address, phone number and other essential points of contact in
it. Plus citing your physical address will also boost customers’ confidence as
they will know how to approach you if anything goes wrong.
4. Hours of Business:
While designing your website, ask your Toronto website design company to build
the portal in a manner where you can clearly mention your hours of operation. This
is so because such essential data help Google to rank your portal high among
the local search results.
5. Gallery of Local Work/Portfolio:
Showcasing your work on your website is a
creative way of attracting more customers. After landing on your portal, if a
valuable client gets to see samples of your previous work, s/he will gain more
confidence regarding the type of service or product you offer.
6. “Schema”:
This is the latest evolution in the field of
SEO and hence the most important to include while web designing. Actually it is
a code that is put into a website to allow search engines to provide more
informative results for the browser. When your website has schema in place, it
will let users know more about your brand, services, products, business
location and etc.
7. Social Media Integration:
Today, leaving a handful of introverts, rest
all are social media savvy. Starting from Facebook, Instagram, Twitter,
YouTube, Google+, Pinterest, Tumblr to Foursquare; there are a number of social
media platforms where people stays actively engaged. So why miss this great
opportunity to showcase your business through these and let valuable customers
know how your brand can benefit them. Thus, integrate these social media
platforms to your website.
Click here to original source: https://topwebsitecompanytoronto.wordpress.com/2020/10/31/7-must-have-features-for-local-business-websites-in-2020/
0 Comments